| Course Name | Marketing Techniques of Foreign Trade |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| DT 120 | Fall/Spring | 2 | 0 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | At the end of this course students will learn and apply marketing techniques, new marketing techniques in the foreign trade sector. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Theoretical and practical background in international marketing, global marketing environment, management and strategy will be examined. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | Introduction to marketing and marketing techniques | Tek, Ö.B. (1999). Pazarlama İlkeleri. Beta Publishing, 8th Edition, pp. 12-56. ISBN: 9754867375. |
| 3 | Foreing trade and international marketing | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 3-24. ISBN: 6053332190. |
| 4 | Economic factors in foreign trade | Keegan, W. J.; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 1-27. ISBN: 6053200437. |
| 5 | Socio-cultural factors in foreign trade | Keegan, W. J.; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 29-31. ISBN: 6053200437. |
| 6 | Political and legal factors in foreign trade | Keegan, W. J; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 35-38. ISBN: 6053200437. |
| 7 | Midterm | |
| 8 | Positioning, targeting and segmenting in foreign trade | Keegan, W. J. & Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 41-57. ISBN: 6053200437. |
| 9 | Foreign trade and entry strategies to the market | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 33-45. ISBN: 6053332190. |
| 10 | Product and brand decisions in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 51-62. ISBN: 6053332190. |
| 11 | Pricing in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 64-68. ISBN: 6053332190. |
| 12 | Distribution in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 71-78. ISBN: 6053332190. |
| 13 | Marketing communication in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 80-83. ISBN: 6053332190. |
| 14 | Social responsibility and ethics in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 102-107. ISBN: 6053332190. |
| 15 | Review of the semester | |
| 16 | Final exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials | Keegan and Green (2011), Global Marketing, 6th ed., Pearson Prentice Hall |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 2 | 60 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 4 | 64 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | 1 | ||
| Oral Exam | |||
| Midterms | 2 | 3 | |
| Final Exams | 1 | 3 | |
| Total | 105 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to know the marketing process and its environment by having the theoretical knowledge in marketing. | |||||
| 2 | To be able to carry out marketing activities within the framework of the relevant legislation provisions by recognizing the documents related to marketing. | |||||
| 3 | To be able to use the modern techniques, tools and information technologies required for marketing-related applications. | |||||
| 4 | To be aware of the sales organizations, sales management and sales techniques and manage the sales process and solve the possible problems that may arise. | |||||
| 5 | To be able to analyse the customer behaviour and use this information at the local and global scenarios. | |||||
| 6 | To be able to determine and effectively use the marketing related applications for modern techniques, tools and information technologies. | |||||
| 7 | To be able to communicate effectively in oral and written form. | |||||
| 8 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. | |||||
| 9 | To have a wide acquaintance with the math skills and statistical knowledge required for the vocational area. | |||||
| 10 | To be able to follow the information in the field and communicate with colleagues by using English at the general level of European Language Portfolio A2. | |||||
| 11 | To be able to act as an example to the society by the needs of social life and with its attitudes and attitudes. | |||||
| 12 | To have the ability of occupational information synthesizing, analysing, interpreting, questioning, criticism, and to understand the professional legal regulations to adopt a lifelong learning approach accordingly. | |||||
| 13 | To be able to direct his/her education to a further level of education. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
